LILY
Food & Beverage / Restaurant
Chain —Australia
Client Profile
Industry
Restaurant Chain (Australia)
Size
11 locations, $18.5M revenue
Challenge
No centralized marketing, 2,500+ monthly
photos unused, 12% loyalty participation, 8-hour menu
update
Business Problem
→ No centralized strategy – inconsistent posting
→ 2,500+ customer photos ignored monthly
→ 12% loyalty participation vs 35,000+ customers
→ 450+ reviews unanswered
→ 8-hour menu updates
Objective
Consistent daily posting all locations
Leverage 80%+ UGC
Loyalty 12% to 50%+
Menu updates 8 hours to 15 minutes
Respond 95%+ reviews within 24 hours
Increase delivery 60%+
Automation Details
AI-Powered
AI generates 5 daily posts per location (55 total)
Personalization
Location-specific content by demographics
Curation
UGC pipeline monitors, requests permission,
schedules
Outreach
850+ monthly birthday messages
Reputation
AI drafts review responses
Sync
Menu sync <5 minutes
Solution Overview
→ Centralized content with location customization
→ Automated social posting per location
→ UGC aggregation with customer tagging
→ SMS/email automation for birthdays, rewards
→ Review response automation
→ Dynamic menu synchronization
Technology Stack
Social Media
Hootsuite, Instagram API, Facebook
Business Suite
UGC
TINT, Later
Customer Data
Square Loyalty API, Mailchimp, Twilio
SM
Review Management
Reputation.com, Google My
Business API
Menu
Custom WordPress plugin, delivery API
integrations
Analytics
Google Analytics 4, Tableau
Backend
PHP (Laravel), MySQL
Delivery
UberEats API, DoorDash API, Menulog API
Outcome & Impact
→Followers: 23K to 102K (343%)
→ UGC: 0 to 1,800+ monthly, 4.2x engagement
→ Loyalty: 12% to 58%, visits up 67%
→ Menu: 8 hours to 12 minute
→ Reviews: 15% to 98%, 4.1 to 4.7 stars
Why This Matters for Similar Clients
Chains
Chains with 5+ locations reduce overhead 70%,
improve local relevance
Franchise
QSR franchises ensure consistency with customization
Efficiently
Ghost kitchens manage multiple concepts efficiently
ROI
5-9 month payback, 350-650% over 2 years
Follower Growth
Revenue Increase