JESSICA
Fashion / E-commerce— USA
Client Profile
Industry
Fashion / E-commerce (USA)
Size
Direct-to-consumer brand with 125,000 social
followers, $2.8M revenue
Business Mode
Online boutique with 6 seasonal
collections, heavy social media presence
Challenge
Manual marketing 22+ hours weekly, 40%
engagement drop
Business Problem
→ Manual posting consumed 22 hours weekly
→ Inconsistent schedule caused 40% engagement drop
→ No data-driven approach
→ 14% email open rate vs 25% industry average
Objective
Transform marketing from time sink to growth engine:
Reduce time from 22 to 3 hours weekly
Increase engagement 200%+
Double email open rates
Automate influencer outreach and scale content 5x
Automation Details
Content Pipeline
AI generates 45+ post ideas weekly
based on inventory and trends
Smart Scheduling
ML predicts optimal posting times
per platform
Caption Generation
GPT-4 creates on-brand
captions with product details
Hashtag Intelligence
Analyzes 2.5M posts for 30
high-performing hashtags per category
Influencer Engine
Scrapes 50K fashion influencers
monthly, scores by engagement
Automated Outreach
Personalized sequences
tracking opens/responses
Email Triggers
12 automated flows including cart
abandonment, win-back
Attribution
Multi-touch tracking from social to
purchase
Solution Overview
→ AI-powered content calendar with automated multi-
platform posting
→ Dynamic caption generation
→ Hashtag optimization analyzing 2.5M posts
→ Automated influencer discovery
→ Email automation with behavioral triggers
Technology Stack
Social Media
Meta Graph API, TikTok API, Pinterest
API, Buffer
AI Content
GPT-4 for captions, DALL-E for graphics
Mailchimp, Zapier, SendGrid
Analytics
Google Analytics 4, Facebook Pixel
Database
MongoDB, PostgreSQL
Backend
Python 3.11, Django REST
Frontend
React, Chart.js
Infrastructure
AWS
Outcome & Impact
→ Time: 22 to 2.5 hours (89% reduction)
→ Engagement: 312% increase
→ Email: 14% to 32% opens
→ Revenue: $2.8M to $5.3M (185%)
Why This Matters for Similar Clients
E-commerce Brands
Online stores with 20K+
followers can reduce marketing time 80% while growing
engagement 200-400%
Restaurants
Automate 90% of social posting
Beauty/Cosmetics
Scale content 10x with AI
showcases
Home Decor
Automate Pinterest/Instagram, drive 3-
5x organic traffic
Fashion Retailers
Compete with large brands
through consistent content
ROI
Brands spending $2K+ monthly typically see 6-10
month payback with 300-600% ROI over 2 years
Engagement
Time Saved
Revenue