SCOTT D.
Home Improvement / DIY Education /
Creator-Led Media — USA
Client Profile
Industry
Creator-Led Media / Education
Size
Multi-million audience across YouTube,
Instagram, Facebook
Business Model
AdSense, affiliates, sponsorships,
community monetization
Challenge
Massive audience reach, zero owned
customer data
Business Problem
→ Millions of viewers remained anonymous
→ Affiliate links generated one-time revenue only
→ Sponsorships negotiated manually without proof
metrics
→ Revenue dependent on YouTube algorithms
→ No structured backend to monetize attention
Objective
Capture 1M+ owned leads annually
Increase affiliate conversions 50%+
Create multiple revenue streams from same content
Reduce platform dependency risk
Systemize sponsorship monetization
Automation Details
Audience Capture
CTAs embedded across content
Intent Segmentation
Tagged by problem, urgency
Affiliate Automation
Personalized product follow-
ups
Sponsorship CRM
Deal tracking & proof reporting
Community Monetization
Social groups synced to
CRM
Solution Overview
→ Creator-first CRM ecosystem
→ Content-to-CRM intent capture funnels
→ Automated audience segmentation
→ Affiliate and sponsorship automation
→ CRM-led monetization engine
Technology Stack
CRM
GoHighLevel (GHL)
Funnels
Intent-based landing pages
Email & SMS
Automated sequences
CRM Sync
HubSpot, AgencyZoom
Analytics
Funnel attribution dashboards
Outcome & Impact
→ Owned Leads: 1.2M+ captured/year
→ Affiliate Revenue: 45–70% uplift
→ Revenue Streams: 3–5 monetization paths
→ Operational Effort: 75% reduction
→ Platform Dependency: Reduced by 65%
Why This Matters for Similar Clients
Creators
Creators become scalable media businesses
Asset
Audience becomes owned asset
Revenue
Revenue stabilizes beyond platforms
CRM
CRM replaces manual monetization
Owned Leads
Revenue Lift
Platform-Independent Growth